Making the Case for Community Prevention through Media Advocacy

Author: 
Prevention Institute
Publish Date: 
2011
Media Type: 
Online Toolkits
Category: 
Capacity Building
Prevention Strategy Type: 
Community Engagement
Education/Raising Awareness
Peer Influence/Norms Change
Related Links: 
Toolkit

This toolkit provides a compilation of online modules, tips and talking points for making the case for community prevention. Using this information, advocates can expand and shift the frame of how the media depicts community prevention to ensure that the whole picture is shown and that community prevention is framed accurately and comprehensively.

The toolkit is based on Prevention Institute’s daily analysis of how the media is (and isn’t) framing community prevention.

Prevention Institute encourages readers to to contact them at 510-444-7738 for assistance in planning media advocacy activities, from pitching a story to a reporter to crafting a compelling op-ed.

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