MenCare

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MenCare is a global fatherhood campaign active in more than 40 countries on five continents. Their mission is to promote men’s involvement as equitable, nonviolent fathers and caregivers in order to achieve family well-being, gender equality, and better health for mothers, fathers, and children. MenCare’s media campaigns have been adapted around the world, inspiring men, their families, and their communities to support men’s caregiving.

MenCare provides global content and advice on adaptation for local organizations to use and tailor to their cultures and contexts. The organization has developed adaptable TV advertisements, posters, slogans, photos, radio advertisements, and advertisements for local fathers’ groups. Program P provides concrete strategies and activities to engage men globally in active fatherhood from their partners’ pregnancies through their children’s early years. MenCare+ is a four-country initiative designed to engage men as partners in maternal, newborn, and child health and in sexual and reproductive health and rights.

Through innovative programming, media campaigns, and advocacy, MenCare estimates a reached approximately 44 million people around the world. MenCare has grown from seven countries engaged in the campaign’s first year (2011) to a global initiative with over 40 countries.

MenCare provides global content and advice on adaptation for local organizations to use and tailor to their cultures and contexts. MenCare has developed adaptable TV advertisements, posters, slogans, photos, radio advertisements, and advertisements for local fathers’ groups. The campaigns encourage organizations to work with fathers and couples directly, to encourage men and women to challenge traditional gender roles and provide them with opportunities to learn and practice parenting skills.

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