Beat the Punch Tool Kit
The Beat the Punch campaign works to prevent intimate partner violence (IPV) and create lasting community change. The campaign works to reduce risk factors and strengthen protective factors linked to IPV committed by young men. The campaign addresses these factors on the individual, relationship and community levels in line with the Public Health Approach and the social ecological model. The tool kit has a variety of resources that are helpful, training tools, evaluations tools and media messaging including radio spots.
Goal: The goal of the program is to foster a culture of courageous bystanders in which students and staff encourage respect for women and equality in intimate relationships, interrupt conditions that lead to intimate partner violence, and safely and appropriately respond when it occurs.
An excellent example of a campaign designed by community partners from a public health perspective to increase bystander behavior at the individual, relationship and community levels:
- Individual: Courageous Bystander workshops are delivered to encourage active bystander behavior in men and women ages 18‐25.
- Relationship: Courageous Bystander workshops are delivered to boost bystander behavior among housing staff that have a significant amount of interaction with students.
- Community: Two sets of activities are carried out at the community level: 1) Conduct a social media campaign to reach students through multiple print, radio and web/Internet markets. 2) Participation on the Cal Poly Women’s Safety Committee provides an opportunity to encourage improved protocols and recommend policy changes to prevent intimate partner violence/dating violence.
To evaluate effectiveness, the campaign uses the Continuous Quality Improvement Framework from the Centers for Disease Control and Prevention. Evaluation tools are included in the kit.
The Women's Shelter Program Prevention Team is available to discuss campaign materials and share their experiences.
