White Ribbon Campaign

Media Type: 
Category: 

In 1991, after the brutal mass shooting of 14 female students at the University of Montreal, a handful of men in Canada decided they had a responsibility to urge men to speak out against violence against women. Since then this campaign, run by and aimed at men, has grown into an international effort.

Wearing a white ribbon is a symbol of men's opposition to men's violence against women. It is a personal pledge never to commit, condone or remain silent about violence against women.

Each year, men and boys are asked to wear a ribbon for one or two weeks, starting on November 25, the International Day for the Eradication of Violence Against Women. However, WRC is also an educational organization that consistently works “to encourage reflection and discussion that leads to personal and collective action among men.”

Throughout the year, the campaign encourages men to:

To support this effort, the WRC distributes Education and Action kits to schools and maintains a website, which is full of resources. In addition, WRC members routinely speak out on issues of public policy.

Goal: This campaign and the resources and tools associated with it were developed to engage men in communities to organize, raise awareness and speak out against violence. Educational materials are designed to challenge knowledge attitudes beliefs and behaviors that lead to men’s violence.

  • do educational work in schools, workplaces, places of worship and communities about the problem of violence
  • support local women's groups
  • raise money for the international educational efforts of the WRC

The campaign has been used successfully in communities all across the globe. Materials engage men to examine the root causes of gender-based violence. The Education and Action Kits combine in-class lessons with school-wide projects that help to raise awareness about violence against women, and to promote ideals about gender equality and healthy relationships. It is designed as a positive resource for both females and males.

 

Materials such as posters, brochures, campaign products can be ordered online.

Create Account

Create an account to save and submit your own prevention resources. Begin here.

Recent News

Thursday, 4 August 2022
Webinar Announcement Join the California Partnership to End Domestic Violence for a webinar with Berkeley Media Studies Group to learn more about developing an overall strategy, identifying key audiences and messengers, and developing impactful prevention messages that can help your organization describe how you’re preventing violence, and how audiences can support your work.
Tuesday, 14 June 2022
Know the numbers: Most recent NISVS Sexual Violence Report now available 

Notice of Federal Funding and Federal Disclaimer: This website is funded through Grant #90EV0410-03 from the U.S. Department of Health and Human Services, Administration for Children and Families, Family and Youth Services Bureau, Family Violence Prevention and Services Program [which incorporates funding provided by the National Center on Injury Prevention and Control/Center for Disease Control and Prevention (NCIPC/CDC)]. Neither the U.S. Department of Health and Human Services nor any of its components operate, control, are responsible for, or necessarily endorse this website including, without limitation, its content, technical infrastructure, and policies, and any services or tools provided.

Subscribe to the PreventIPV newsletter