¡Hasta Aqui No Mas!
The Hasta Aqui No Mas/Draw the Line Campaign is part of a 3-year project funded by the Ontario Women’s Directorate to understand harassment, stalking, sexual assault and rape as part of the gender inequity in our society perpetuated by patriarchal, cultural norms; specifically, in the context of the Latin American community living in Ontario, Canada. The campaign contains a set of PSAs and a PSA manual.
The material was developed after collecting information from focus groups with Latino men. The participants talked about issues pertaining to sexual violence and its prevention. Two public service announcements (PSAs) videos were created to promote the initiative, which feature Latin-American men and women confronting sexual violence. The PSAs promote attitudes and behaviors that empower men and boys to play an active role in ending sexual violence and to support messages of consent, equity and accountability.
