Mary Kay and EverFi Partnership

Date: 
Thursday, 11 February 2016

Press Release from Mary Kay:

MARY KAY AND EVERFI TO HELP MIDDLE SCHOOLERS DEFINE HEALTHY RELATIONSHIPS FOR TEEN DATING VIOLENCE AWARENESS MONTH

One in three young people in the United States will experience abuse in a dating relationship. In recognition of Teen Dating Violence Awareness Month, Mary Kay Inc. is announcing a new partnership with EverFi, a leading education technology company, to provide a first-of-its-kind digital healthy relationship curriculum to middle school classrooms.

The new digital educational platform will define strategies to cultivate and maintain healthy relationships. Through true-to-life scenarios, students will learn effective communications, conflict resolution and how to identify unhealthy behaviors. The course was developed in partnership with loveisrespect, a project of The Hotline and Break the Cycle and the ultimate resource to empower youth to prevent and end dating abuse. A select group of schools in Austin, Texas, Los Angeles, Oklahoma City and Tulsa, Okla. will be the first to pilot Mary Kay’s digital program.

Read on.

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