#ReimagineManhood PSA

JDI White Ribbon Day 2015 PSA 30 Second

Author: 
Jane Doe Inc.
Publish Date: 
2015
Media Type: 
Video
Category: 
Campaigns
Prevention Strategy Type: 
Community Engagement
Education/Raising Awareness
Engaging Boys & Men
Mentorship
Peacemaking
Peer Influence/Norms Change
Related Links: 
30 second PSA
60 second PSA
Website

#ReImagineManhood is a campaign designed to promote positive masculinity and change the social norms that foster inequity, abuse of power and violence. Jane Doe Inc. (the Massachusetts Coalition Against Sexual Assault and Domestic Violence) worked with Press Pass TV to create a series of Public Service Announcements to spread the Reimagine manhood message.

30 and 60 second PSAs were used to support Jane Doe Inc.’s annual White Ribbon Day Campaign and were aired on ABC and FOX affiliates in Massachusetts. PSAs are also being distributed through high school athletic programs and other venues across the state to support prevention programming.

 

PSAs can be found on Jane Doe Inc.’s website.

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