Message Matters 2015: How to Talk About Violence and Abuse so People Listen
The New Mexico Coalition Against Domestic Violence is proud to present Message Matters 2015: How to Talk About Violence and Abuse so People Listen. Now in its second year, the conference represents the only conference of its kind to bring together experts on violence prevention and communication. Nationally recognized communication experts will address topics such as audience analysis, message evaluation, crisis communication, and reputation management as they train attendees on how to apply state-of-the-art communication theories and techniques to the work of ending violence.
Conference Goal: To build the capacity of domestic violence and stakeholder groups to learn to deliver effective messages to funders, lawmakers, and citizens within their communities and leave with an increased understanding of communication and messaging, be able to assess strengths and weaknesses of their communication approaches and apply new concepts.
Who Should Attend: Domestic violence professionals, stakeholders and allied organizations who want to think strategically about their communication approaches and effectively apply the fundamentals of persuasive messaging to help end domestic violence.
Participants will:
- Critically review current communication strategies and techniques and determine effective ways to implement them.
- Acquire new ideas on how to improve messaging efforts like constructing emotional appeals that resonate with a broad audience.
- Develop messages that cause positive reactions from victims and survivors and increase their likelihood of seeking services.
- Discover techniques and strategies to engage men in domestic violence work.
- Identify and respond effectively to harmful narratives as they emerge.
- Explore the basics of reputation management.
- Rethink your assumptions and improve your approach to fundraising.
- And much more!
