Evaluating Social Norms and Social Marketing Campaigns for Sexual and Domestic Violence Prevention
Social norms and social marketing campaigns aim to influence target audiences’ attitudes and behaviors to improve public health outcomes. In the sexual and domestic violence prevention field, there has been limited rigorous research focused specifically on evaluating social norms and social marketing campaigns. However, many lessons learned form evaluating other campaigns focused on different public health issues can be applied. This web conference will define social norms and social marketing campaigns, describe appropriate evaluation measures and indicators (including their pros and cons) to measure the efficacy of these campaigns, and provide examples of how several social norms and social marketing campaigns have been evaluated. This web conference builds off of concepts and definitions from a previous PreventConnect web conference “Clearing Up Social Norms Change and Social Marketing for Sexual and Domestic Violence Prevention.”
