Ads Say 'No More' To Domestic Violence, But Will Audience Listen?

Wednesday, 14 January 2015

From NPR News, 1/14/15:

NFL games remain among the most popular television programs in America, but this has been a disastrous season for the league's brand.

When footage from an elevator video of Baltimore Ravens running back Ray Rice knocking out his then fiancé became public, the league's handling of domestic violence cases became the subject of national scrutiny. The NFL's effort to respond to criticisms has led to an unlikely partnership, and a powerful set of public service announcements.

The ads feature current and former NFL players like Eli Manning, John Lynch, Cris Carter, and Troy Vincent. They stare straight into the camera against a white background, saying "no more." "No more boys will be boys." "No more what's the big deal?" "No more we don't talk about that."

The subtext? No more domestic violence, and no more sexual assault.

No More brings together a number of advocacy groups and corporate partners to bring attention to these issues. And this past fall, the NFL's PR crisis became an opportunity for No More to reach a new audience.

Read more and listen here.

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