Alaska Men Choose Respect
Publish Date: 2013
Media Type: Video
Strategy: Bystander Intervention Community Engagement Engaging Boys & Men Peer Influence/Norms Change
Category: Campaigns
Alaska Men Choose Respect is a space that offers information, networking, tools, and opportunities for men to come together as allies to end violence, promote respect, and strengthen communities in Alaska.
Goal: A recruitment and education tool to build the capacity of men to become allies to women, mentors to each other and to work to end violence and promote healthy relationships. Featuring the community of Alaska, prioritizing and working together to promote respect and end violence.
These short PSAs were funded through the OVW Engaging Men Grant Program. The videos feature short testimonials from men and women across the state of Alaska discussing the importance of standing up and speaking out against domestic violence and sexual assault.
These short testimonials show a diverse body of people, mostly men but also some women, discuss the importance of standing up and speaking out against domestic violence and sexual assault.
Impact: This campaign has increased the visibility of men working to end violence and has inspired men to reach out to us and locally to get involved. We have done some statewide phone surveys, have had increased contact from men and local organizations looking to get involved.
Excellent engagement and recruitment tool.
Alaska Men Choose Respect testimonials are an example of how short video clips from community members can be used as an engagement and recruitment tool. These PSA’s are Alaska-specific but could help to inform similar campaigns in other areas. The Alaska Network on Domestic Violence and Sexual Assault is available to provide information about this community engagement strategy for those that wish to replicate something similar.
Partnerships have been extremely important to creating the products: Compass committee, Department of Public Safety, Department of Health and Social Services, youth leaders, and others helped with funding, message development/framing, spokespeople, and other key tasks.